‘Know Your Food’ Convenience Store launched in Weihai, Enshi

The store simulates the food environment that children are exposed to every day

UNICEF China
24 May 2022

On 20 May, Student Nutrition Day, UNICEF inaugurated two more ‘Know Your Food’ Convenience Stores in Weihai, Shandong Province, and Enshi, Hubei Province, in addition to the first store in Chengdu, Sichuan Province.

Like a regular store, the ‘Know Your Food’ Convenience Store is filled with dozens of puff foods, candies, sugar-sweetened beverages and other common snacks. However, the tags on the items don’t show prices; instead they display whether they are high in fat, sugar and salt, and the items’ total energy content. Through interactions and displays, children and their caregivers can understand the connection between frequent consumption of these highly processed foods, and the risk of overweight and poor health outcomes. The store also provides information on how they might make healthier food selections.

Cynthia McCaffrey, UNICEF Representative to China, said ?this mock store was created to “simulate the food environment that our children are exposed to every day.” “We want children and their parents to understand the nutrition values of popular snacks and beverages, so they can make more informed choices,” she added.

In Weihai, the installation is hosted at the Weihai Science and Technology Museum.

The exterior of UNICEF’s ‘Know Your Food’ Convenience Store at the Weihai Science and Technology Museum in Shandong Province.
UNICEF/China/2022/Si Yi
The check-out counter inside UNICEF’s ‘Know Your Food’ Convenience Store at the Weihai Science and Technology Museum in Shandong Province on 20 May 2022.
UNICEF/China/2022/Si Yi
Parents bring their children to visit UNICEF’s ‘Know Your Food’ Convenience Store at the Weihai Science and Technology Museum in Shandong Province on 21 May 2022.
UNICEF/China/2022/Si Yi
A store assistant tells children how much sugar and fat an ice cream has in UNICEF’s ‘Know Your Food’ Convenience Store at the Weihai Science and Technology Museum in Shandong Province on 21 May 2022.
UNICEF/China/2022/Si Yi
A student holds a special takeaway in the shape of a cola can during a tour in UNICEF’s ‘Know Your Food’ Convenience Store at the Weihai Science and Technology Museum in Shandong Province on 20 May 2022.
UNICEF/China/2022/Si Yi
A girl shows her mother the special takeaways from UNICEF’s ‘Know Your Food’ Convenience Store at the Weihai Science and Technology Museum in Shandong Province on 21 May 2022.
UNICEF/China/2022/Si Yi

In Enshi, the ‘Know Your Food’ Convenience Store is hosted at the Enshi Experimental Primary School. The local health department will organize students in the city to visit the exhibition.

Students line up to enter UNICEF’s ‘Know Your Food’ Convenience Store at the Enshi Experimental Primary School in Enshi, Hubei Province, on 21 May 2022.
UNICEF/China/2022/Li Yuanyuan
A parent takes her daughter to visit ‘Know Your Food’ Convenience Store at the Enshi Experimental Primary School in Enshi, Hubei Province, on 21 May 2022.
UNICEF/China/2022/Li Yuanyuan
Children watch educational videos inside UNICEF’s ‘Know Your Food’ Convenience Store at the Enshi Experimental Primary School in Enshi, Hubei Province, on 20 May 2022.
UNICEF/China/2022/Li Yuanyuan
Students read how much fat a pack of potato chips contain through an interactive installation inside UNICEF’s ‘Know Your Food’ Convenience Store at the Enshi Experimental Primary School in Enshi, Hubei Province, on 20 May 2022.
UNICEF/China/2022/Li Yuanyuan
Students read the warning information on the potential health hazards of frequent consumption of foods high in sugar inside UNICEF’s ‘Know Your Food’ Convenience Store at the Enshi Experimental Primary School in Enshi, Hubei Province, on 20 May 2022.
UNICEF/China/2022/Li Yuanyuan
A student demonstrates what is healthy food outside UNICEF China’s ‘Know Your Food’ Convenience Store at the Enshi Experimental Primary School in Enshi, Hubei Province, on 20 May 2022.
UNICEF/China/2022/Li Yuanyuan